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What is the ‘search, compare, verify’ generation?
Image via Wikipedia Gerry Mcgovern Success on the Web is not about making customers do what you want. It is about helping customers do what they want. My Lenovo laptop has great battery life. The...
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How To Build (& Destroy) A Brand On The Web
Gerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I...
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How to Write Killer Headlines Like Andrew Chen: 21 CopyWriting Do’s and Dont’s
If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in....
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Using Video To Increase Your Google AdSense Earnings
This article shows you can increase your Google AdSense earnings by at least 12%. I’ve started to use video-based ads in Adsense (not the text ads) and the results have been impressive. Split testing...
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Facebook Ads: Size, Dimensions & Best Practices
Creating your first Facebook ad? Consider these points when setting up your first ad. Make sure to use the right dimensions when creating your Facebook ad, get the text and image ratio correct, and...
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How to increase your Facebook EdgeRank
What’s Facebook’s EdgeRank? In short, EdgeRank is to Facebook, what PageRank is to Google. If you’re managing a Facebook business page, you need to monitor your EdgeRank and determine which variables...
View ArticleHow to write better headlines in one minute
Jack Nicklaus once said, “Golf is simple, but that doesn’t mean it’s easy.” I don’t know. Golf isn’t for me. But we get the idea. Swing. Ball. Hole. That’s it. It’s the same with writing. Take...
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